With more than 15 years experience on the Romanian and East-European IT Market, Ioana is specialized in business solution localisation, marketing and sales. She worked for significant IT players such as SAP and Microsoft introducing new products on the Romanian market and identifying new ways for integrate and optimize marketing, sales and after sales processes in mid-market companies. She also has an antreprenourial experience, curently she is Managing Partner at MELIOR CRAS, a group of professionals aiming to support companies in their effort to get rid of manual and valueless activities in order to increase their operational efficiency. Melior Cras works with one of the best CRM software platform dedicated to mid-market companies, CRM platform validated by thouthands of implementations all around the world.